Our story starts with our Founder, Dr. Sam Prince, one of Australia’s most successful entrepreneurs and philanthropists. Sam started Zambrero in 2005 as a 21-year-old medical student with just $16,000 savings. The brand now has over 300 restaurants globally and its Plate 4 Plate initiative has generated over 90 million meals for people in need.
The genesis of his idea to start Zambrero came about while Sam was working part-time at a Mexican restaurant to pay the bills while still a medical student. In describing the inception of Zambrero, Sam recalls: “There’s a quote by Steven Spielberg, who said that ‘intuition whispers in your ear, it rarely yells.’ And indeed, in my life, intuition was whispering in my ear that Mexican food was just not done well for a long period of time in Australia. And at some point, it started to yell.”
Since inception, Zambrero has experienced rapid growth. From 20 restaurants in 2012 to over 300 restaurants in 2025, the brand quickly cemented its position as one of Australia’s fastest growing businesses with a presence on the BRW Fast 100 list four times consecutively.
International expansion soon followed in Ireland, New Zealand, the United States and the United Kingdom.
Zambrero's expansion in Ireland marks a significant step in its global journey. Since its 2016 launch in Dublin, Zambrero has extended the reach of Feel Good Mex across the country with over 36 locations to date and a strong pipeline for further growth.
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